About

Why Email Mastery exists...

Email Mastery is a community where business owners, entrepreneurs, and marketers can discover valuable information, advice, insights, resources, and inspiration for learning, optimizing and growing their email marketing programs and strategies.

We believe in email marketing and better user experiences through email campaigns that successfully convert. Explore creative solutions to shape the course of your email program for future success.

Here’s email by the numbers (source):

3.7 billion: Number of email accounts worldwide

269 billion: Emails sent daily in 2017

121: Number of emails the average office worker gets per day

6: Average seconds within which people reply to a work email

45%: Percentage of spam in email traffic

95: Percentage of spam that gets delivered

3.1%: Average click-through rate for emails in North America

1.2 billion: Number of Gmail users

70 million: Amount of emails that Slack likes to boast it has “saved the world from”

775%: Percent increase in emojis in emails from 2015–2016

43%: Percentage of people that check email in the bathroom

The project and content are managed by Alec Beglarian, founder of Engage.guru.