Welcome to Email Mastery!
Email Mastery is a community where business owners, entrepreneurs, and marketers can discover valuable information, advice, insights, resources, and inspiration for learning, optimizing and growing their email marketing programs and strategies.
We believe in email marketing and better user experiences through email campaigns that successfully convert. Explore creative solutions to shape the course of your email program for future success.
Here’s email by the numbers (source):
3.7 billion: Number of email accounts worldwide
269 billion: Emails sent daily in 2017
121: Number of emails the average office worker gets per day
6: Average seconds within which people reply to a work email
45%: Percentage of spam in email traffic
95: Percentage of spam that gets delivered
3.1%: Average click-through rate for emails in North America
1.2 billion: Number of Gmail users
70 million: Amount of emails that Slack likes to boast it has “saved the world from”
775%: Percent increase in emojis in emails from 2015–2016
43%: Percentage of people that check email in the bathroom