A free course to
Master email marketing in just 7 days
Once you know the tactics the same things work time and time again
Hi. I’m Alec Beglarian. I’ve been working in email for the past two decades.
Back in 2008 I started working in email and launched an email service provider. A few years later it was acquired and ever since then I’ve been advising some of the biggest companies in the world on their email marketing strategy.
In fact, right now, I’m responsible for the delivery of millions of emails every week.
The more I’ve learned about email marketing, the more I’ve come to realize that the same tactics seem to work time and time again. Let me give you a practical example.
When I start working with clients, 90% of them have the same generic, “Join our newsletter” email box. Every time I recommend the same three tweaks:
- Give people a clear reason to sign up
- Replace subscribe with a value-based CTA
- Add social proof
And almost without fail, conversion jumps from 1% to 5% overnight.
Now, imagine your website pulls in 10,000 users / day. That’s 400 extra emails every day. 146,000 every year. From just 3 quick changes that take less than an hour to implement!
And, that’s what this course is full of: Tried and tested real world strategies. No filler. It’s two decades of experience boiled into 7 practical lessons.
I hope you enjoy it.
— Alec (@email_mastery)
“But it’s 2024. Is it still really worth learning email marketing?“
Yes! 100,000 active subscribers = $100K in the bank every month! I’ve made it happen. I’ve seen it happen.
Fancy new marketing channels rise and fall. Email isn’t going anywhere. It’s been around longer than the others. It will survive longer than all the others.
This isn’t just my opinion. Yesterday I asked Privy’s CMO, Dave Gerhardt, “If you could have an audience of 50,000 on any platform, which would you choose?” His reply:
Email all day
And any marketer worth their salt would say the same. Why?
First, if you’ve built an email list, you own that list. Secondly, everyone checks their emails. By contrast, only 5% of your Twitter following are actually reading your tweets. And finally, you’re not limited by characters, or just one image. You can say what you like and include as many CTA’s as you’d like!
Okay, so run me through the course?
Lesson 1
An intro to email marketing
Why email is the still the best marketing channel in 2024.
Lesson 2
How to grow an email list
Tricks of the trade from someone who’s actually done it.
Lesson 3
The power of segmentation
Real world situations where it pays to segment your list.
Lesson 4
What makes a good email
Nail your subject lines, emailcopy, and call-to-actions.
Lesson 5
Getting people to click
A / B testing, when to personalise and scheduled sending.
Lesson 6 + 7
The metrics
We share the fundamentals as well as a few lesser-known gems.
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Join thousands of marketers and entrepreneurs learning email marketing.