Articles

The cart abandonment email is one of the most powerful tools for increasing conversion rate, customer acquisition, and even business revenue… overnight, with just a single campaign. It’s the low-hanging fruit of email marketing optimization. And you must take advantage of it. But… how do you know if you’re doing it right? Unfortun...

We recently stumbled across a manifesto for investors. It was basically a downloadable and print-able resource that investors could easily scan to remind themselves of the fundamental principles of good investing. And thought... Why isn't there something like that for email marketers? After all, wouldn't it be useful to have a ...

How much does it cost to get a new subscriber on your email list? It’s a question that too few marketers track or even know how to track (a quick Google search for “email subscriber acquisition cost” reveals an embarrassingly small amount of information on the topic). Does that mean, then, that knowing your average email subscriber a...