Discover, understand and master your email marketing skills
The email marketing equation for success
Create or offer something that people actually would want – product, service or content.
Find the right sources to attract the right audience and grow your email list – i.e. organic, ppc, social, affiliates, etc.
Send your audience targeted and relevant content based on their interests
Email Mastery Building Blocks
Email Acquisition (and Lead Sources)
What is a lead source? Lead source refers to the place that a lead originally came from to eventually conv...
Email Subscriber Acquisition Cost
What is Email Subscriber Acquisition Cost (SAC)? Email Subscriber Acquisition Cost is an email marketing m...