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Email Marketing Campaign Ideas - March 2021

March is host to some quirky holidays, including St. Patrick’s Day and Dr. Seuss’s birthday. This gives you an opportunity to have some fun with your subscribers and reinforce their relationship with your brand. 

Here are 3 email marketing campaign ideas for March. 

1.Dr. Seuss-Inspired Content

March 2nd is Dr. Seuss’s birthday.

Rewrite your brand mission, vision, or tenants in the Dr. Seuss style, include one of his quotes inside your email, or announce that the first 100 subscribers to reply with their favorite Dr. Seuss quote will get 10% off for the day. 

Goal Of The Email — The goal of this email is to show your subscriber’s the fun side of your brand’s personality, regardless of whether that humor is dry, witty, or playful. 

Segment — This email to your most hyper-engaged subscribers (i.e. opened or clicked in the last 30 days). 

Subject Line Ideas

  1. Oh the places you’ll go
  2. Green eggs & SLAM – get 10% off!
  3. We’re all just kids inside 🙂

Copy Example

We’re all just kids in the end, aren’t we? 

We might try to build businesses or raise families or advance our careers. We might try to feed our egos, enhance our titles, or make more money. We might seek security and safety. We might shirk adventure and buy all sorts of insurances. And we might read sophisticated books with big words and ideas.

But in the end, there’s a kid inside all of us… a kid who wants to explore and learn and grow. 

Thanks to Dr. Seuss — whose b-day is today! — millions of children, like us and probably like you, have learned how to use their imaginations and find child-like joy among the “seriousness” of the world. 

To celebrate, go get 10% off your order until the end of day —> LINK

And join with us in saying, “Thanks, Papa Seuss” 

2. St. Patrick’s Day Sale

St. Patrick’s day is on March 17th. 

This is a great time to host a competition among your subscribers or it’s a good excuse to offer your subscribers a discount. For hosting a competition, you could give something away to the person who’s wearing the most green and have subscribers send you pics — this won’t boost revenue much, but it’ll boost engagement. 

Goal Of The Email — The goal of this email is to boost revenue or engagement with a St. Patrick’s Day competition or sale. 

Segment — This should go to all of your subscribers.

Subject Line Ideas 

  1. Let the games begin 🍀
  2. May the best leprechaun win 🍀
  3. Found the end of the rainbow – here’s 20% off!

Copy Example

Happy St. Patrick’s Day!

This year, we wanted to take St. Patrick’s day a little more seriously.

No more games. No more drinking (okay, maybe a little bit of that). No more dancing around the fire singing “koombiyo”.

This year. 

THIS year. 

We decided to take matters into our own hands… 

…and find what everyone’s been looking for this whole time.

What are we talking about? 

The treasure at the end of the rainbow. 

We found it. 

The bad news is, leprechaun treasure chests are REALLY small… the good news (for you) is, it included 15% off everything in our store. 

Go crazy —> LINK

In the meantime, we have a single gold piece to spend 😎

… actually, just found out it’s made of copper. 

Hm. Wonder what that’s worth.

3. Reignite Those New Year’s Resolutions

The end of March is also the end of Q1. This is a time when people should be revisiting their new year’s resolutions, looking at their progress, and/or reigniting the flames to get themselves moving. This is a good opportunity for you to encourage your subscribers and offer your product or service as a solution to their resolutions. 

Goal Of The Email — The goal of this email is to get people signed up for a subscription service or to nudge them over the edge toward buying products. You’ll be using new year’s resolutions and the start of Q2 as a special opportunity to get conversions. 

Segment — Since the goal is to get new memberships or sell more products, we recommend sending this to people who aren’t currently signed up for your subscription or to people who have not purchased. 

Subject Line Ideas

  1. Q2 is the start of a new YOU
  2. Read to set your resolutions on fire? 
  3. All you need is fuel

Copy Example

A lot of people set new year’s resolutions. 

But we think that’s not often enough. After all, if you’re really going to achieve something, shouldn’t you review your progress MORE than once a year?

How about once every quarter, for instance? 

In fact, today marks the end of Q1 and the beginning of Q2! And we wanted to ask…

How are you doing on your resolutions? 

We know it can be tough to stay the course, but we’re rooting for you. 

In fact, to celebrate your progress so far and support your future growth, we’re offering 20% off our membership program today. So you can hit those goals faster and more easily. 

Get the deal over here —> LINK

Final Thoughts

March is a great month to have some fun with your subscribers, as well as boost engagement and revenue. 

In addition to the above ideas, you could send an email referencing Nasa’s recent Mars landing, the spring equinox on the 20th, or Lady Gaga’s b-day on the 28th. 

Whatever you choose, good luck with your campaigns. 

We’ll have more ideas for you next month.

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