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Email Marketing Campaign Ideas - November 2024

What emails are you going to send in November? 

We’ve got some ideas — including Thanksgiving, Black Friday, and Cyber Monday. 

Keep reading to get the details. 

We also provide segment, subject line, and copy recommendations!

1. Thanksgiving 

Thanksgiving (November 25th) is one of the best holidays to interact with your subscribers. 

You can create a holiday discount, run a promotion for a specific product, or just celebrate by asking your subscribers what they’re thankful for (that’s a great way to get some replies back). 

Here’s an example…

Goal Of The Email — The goal of this email is to engage with your audience and make some additional sales. You can run a special promotion or just tell your subscribers “Happy Thanksgiving”. Either way is a great opportunity for engagement. 

Segment — You can send this to your entire list. 

Subject Line Ideas

  1. Happy Thanksgiving!
  2. 20% OFF Happy-Holiday Offer!
  3. It’s turkey time 🦃

Copy Example

Happy Thanksgiving!

This is one of our favorite holidays. It’s the time when we get to eat great food, spend time with great people, and be reminded of all the things we’re grateful for in life. 

One thing we always mention is YOU… our customers. 

And to prove just how grateful we are for you, we’re offering you 20% off store-wide for the rest of the day. 

Go get ‘em, turkey.


2. Black Friday

Black Friday (November 26th) is the biggest shopping day of the year. And so it’s a great time to send your subscribers special deals or discounts. 

Here’s an example… 

Goal Of The Email — The goal of this email is to make sales!

Segment — Send it to your entire list!

Subject Line Ideas

  1. It’s shopping time!
  2. 40% off for the next 3 hours!
  3. Happy Black Friday!

Copy Example

We ate. We talked. We said our blessings. 

Now it’s time to go shopping. 

Get 40% off STOREWIDE for the next few hours!!

3. Cyber Monday

Cyber Monday (November 29th) is just as important for ecommerce brands as Black Friday is for brick-and-mortar stores.

It’s the perfect time to send online deals to your email subscribers. 

Here’s an example…

Goal Of The Email — The goal is to make sales!

Segment — Send it to your entire list!

Subject Line Ideas

  1. Round 2 anyone? 
  2. Happy Cyber Monday!
  3. 20% OFF ‘til Midnight!

Copy Example

We already offered you some sweet deals on Black Friday. 

But we’re crazy. 

And we also love the holidays. 

So we’re offering ANOTHER DEAL today to celebrate Cyber Monday. 

Check it out!

Final Thoughts

Thanksgiving, Black Friday, and Cyber Monday are great opportunities in November to connect with your subscribers and make some additional sales. 

Feel free to modify the ideas, subject lines, and copy suggestions to fit your brand. 

And have a happy November!

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