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Email Marketing Campaign Ideas - October 2021

What emails are you going to send in October? 

We’ve got some ideas — including celebrating International Coffee Day, Back to the Future Day, and (of course!) Halloween. 

Keep reading to get the details. 

We also provide segment, subject line, and copy recommendations!

1. International Coffee Day

After bottled water and carbonated soft drinks (of every make), coffee is the most popular beverage in America. It’s nootropic nature provides mental stimulation and keeps the gears turning. Chances are, a lot of people on your email list love coffee. 

So on International Coffee Day (October 1st), why not celebrate by offering a discount, partnering with a coffee shop to provide gift cards for people who spend a certain amount of money, or just sharing your mutual love with your subscribers? 

Here are some more suggestions!

Goal Of The Email — The goal of this email is to have some fun with your subscribers and make some sales. So we recommend either offering a discount to celebrate or partnering with a coffee shop to provide gift cards for people who purchase a certain amount of your products on International Coffee Day. 

Segment — This can be sent to anyone who has opened or clicked in the last 30 days.

Subject Line Ideas

  1. I ❤️ Coffee
  2. Free Coffee Inside
  3. Coffee is our favorite drug

Copy Example

Hey — today is International Coffee Day.

Do you love coffee? 

We love coffee. We love coffee… A LOT. 

In fact, we love coffee so much that it’s become something of a religion for us. We believe that by spreading coffee to others (TO YOU), we’ll experience greater joy and satisfaction in our lives. 

We’ll be blessed by the beans. 

So if you spend $100 in our store today, we’re going to enter you into a raffle to win a $500 gift card to Starbucks. 

The clock is ticking and the coffee is roasting. 

No time to lose!

2. Back to the Future Day

On October 21st, the world — okay… those who know about the holiday and also care about the movie — celebrates one of the coolest film series of all time: Back To The Future. 

This is a great opportunity to have some fun with your subscribers and reveal your brand personality. 

Goal Of The Email — The goal of this email is to have some fun with your subscribers and strengthen your relationship with them. You can do that by creating some exclusive Back To The Future merch, offering a Back To The Future discount, or simply by asking them a question to increase engagement. 

Segment — This can be sent to anyone who has opened or clicked in the last 30 days.

Subject Line Ideas

  1. Let’s go back to the future
  2. Marty McFly
  3. Great Scott!

Copy Example

You might not know this, but on July 3rd, 1985, our lives changed — we watched a movie where time travel was made possible when a wild-haired old man partnered up with Marty McFly. 

It was awesome. 

And it’s still awesome today. 

In fact, for those of you who reply to this email with your favorite quote from those movies, we’re going to email you a discount code for 10% off!

Let’s hear it!

3. Halloween

Halloween (October 31st) is the spookiest (and one of the most fun) holidays of the year. For email marketers, it’s a great opportunity to promote products, increase revenue, and have some fun. 

Goal Of The Email — The goal of this email is to make some money and have some fun with your subscribers.  

Segment — This can go to your entire list. 

Subject Line Ideas

  1. Spooky Sale
  2. Ghosts Get 20% Off
  3. Let’s see your costume

Copy Example

Happy Halloween ghouls and goblins!

At this time of year — since we LOVE Halloween — we’d normally just send out a discount code in celebration. 

But here’s the thing. 

That’s fun for YOU… but we feel like we kinda miss out on the fun. 

So instead, for those of you brave enough to send us a pic of your Halloween costume as a reply to this email, we’re going to send you a 20%-off discount code that’s good for the next 24 hours. 

So let’s have some fun!

Show us what you got!!

Final Thoughts

International Coffee Day, Back To The Future Day, and Halloween are great opportunities in October to connect with your subscribers and make some additional sales. 

Feel free to modify the ideas, subject lines, and copy suggestions to fit your brand. 

And have a happy October!

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