At the heart of successful branding is getting your target market to automatically trust, like, and enjoy your business. And user experience is perhaps one of the most important ways to achieve that end-goal. Because, ultimately, your audience wants only one thing: they want you to help them solve their problem and make it as easy and seamless as possible.
But, of course, if your subscriber doesn’t understand your messaging — if the content you send is vague and unclear, if it doesn’t match the product or service you’re offering, or if it’s outright offensive — then user-experience gets in the way of healthy branding and frustrates your customers and prospects.
So how can you ensure that the user-experience you’ve created, from new subscriber to paying customer, is clean, clear, and trust-building? Well, the first step is to ensure that the messaging, imagery, and brand experience is consistent across all channels (social media, advertisements, emails, product dashboard, content, and even brick-and-mortar locations). If people are going to have a healthy relationship with your business, then your branding needs to be consistent everywhere that they interact with your business.
And in the next section, we’ll discuss some email branding best practices.