Email Design Tips and Best Practices

This is part 2 of a 3 part series on Email Design .

While designing an email and communicating exactly what your business needs to communicate with that design can feel complex and highly subjective, it doesn’t need to be. In fact, communicating the correct message with your email design comes down to following a simple set of principles, tips, and best practices. Here’s your guide.

Email Design Best Practices

(Image Source)

Immediately, the Mailchimp subscriber knows which company sent that email and that they can trust it.

(Image Source)

(Image Source)

  • Sharp Images — Make sure that any images you use within your email are sharp and not pixelated or blurry. Even slightly blurry images will feel unprofessional and lazy to your subscribers.

 

(Image Source)

Conversely, here’s an email with easy-to-read design and a clear eye-path.

(Image Source)

Email Design Tips

(Image Source)

(Image Source)


Enjoy the article? Sign up to get our practical email marketing case studies and articles as soon as they're published!

Become an email master in just 7 days