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Email List Fatigue

This is part 3 of a 3 part series on Email Churn Rate .

What is list fatigue?

List fatigue is an email marketing term that refers to a list of subscribers who have largely lost interest in your email campaigns. This can happen for a lot of different reasons. It might happen because you’re sending too many emails, or because you’re sending too few emails, or it might happen because the content you’re sending isn’t relevant to the list that you’re sending it to.

Signs of list fatigue are a low open rate, a low click-through rate, and a high unsubscribe rate (measured up against your pre-set benchmarks).

What are the common causes of list fatigue?

Here are some of the most common reasons for list fatigue.

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