Here are some email list management best practices to get you moving in the right direction.
- Segment your list — The primary goal of having a list management strategy is to ensure your list consistently engages with the content you send them. And one of the best ways to ensure that people engage with your emails is to segment your list by behavior, interests, demographics, or different buyer personas. Most ESPs will allow you to segment your list with tags, and even automate certain sequences for those segmentations. This builds a healthy relationship with your subscribers and ensures that you’re sending each person the type of content that they are most interested in receiving.