What is an abandoned cart email?
An abandoned cart email is a type of email that is used to recover lost sales. It is sent to customers who have added items to their shopping cart but did not complete the purchase. The goal is to remind the customer of the items they left in their cart and encourage them to return and complete the purchase.
What are the benefits of using abandoned cart emails?
There are a few key benefits to using abandoned cart emails:
- Increased Sales: Abandoned cart emails can help increase sales. In fact, studies have shown that abandoned cart emails can recover an average of 15-25% of lost sales. This can be a huge boost to your business and can help you increase your profits.
- Increased Customer Engagement: When customers receive an abandoned cart email, it often reminds them of the items they left in their cart and encourages them to come back and finish their purchase. This can increase customer loyalty and encourage them to return to your store in the future.
- Improved Customer Retention: One of the biggest benefits of using abandoned cart emails is that they can help improve customer retention.
What are the best practices for abandoned cart emails?
There is no one-size-fits-all answer to this question, as the best practices for abandoned cart emails will vary depending on the specifics of your business and its customers. However, some general best practices to keep in mind when creating abandoned cart emails include:
- Making sure your email is well-designed and easy to read, with clear call-to-action buttons
- Including a personal message from the sender, thanking the customer for considering your product and highlighting any special offers or discounts you may be offering.
- Including a link to the product or products that were abandoned in the cart, as well as any other relevant information (e.g. shipping information, return policy, etc.)
- Testing different subject lines and email content to see what produces the best results
What are some of the most common mistakes made with abandoned cart emails?
The most common mistake made with abandoned cart emails is not sending them at all. According to a study by Retention Science, around 68% of customers who abandon their carts do not receive an email reminder.
Some other common mistakes are:
- Not personalizing the email. Personalized abandoned cart emails have a 40% higher conversion rate than non-personalized ones.
- Not sending the email soon enough. The optimal time window for sending an abandoned cart email is within 24 hours of abandonment.
- Not including a CTA in the email. A CTA (call to action) encourages customers to return to your store and complete their purchase. Without a CTA, customers may not know what you want them to do.
- Making the CTA too difficult to follow. For example, if you want customers to return to your store, make sure the CTA links to your store’s homepage rather than a specific product page.
What should be included in an abandoned cart email?
There are a few things that should be included in an abandoned cart email:
- A reminder of the items that were left in the cart
- The date and time that the items were left in the cart
- The cost of the items in the cart
- A link to the checkout page
- A CTA to finish checking out
How can abandoned cart emails be tracked and measured?
There are a few ways to track and measure abandoned cart emails. The first is to use a tracking pixel. A tracking pixel is a small piece of code that is inserted into an email that allows you to track how many people open the email, click on links within the email, and convert. This information can help you determine how successful your abandoned cart email campaign is and make necessary adjustments.
Another way to track and measure abandoned cart emails is through web analytics. Web analytics tracks how many people visit your website after clicking on a link in your email. This information can help you determine how successful your abandoned cart email campaign is in getting people to visit your website.
You can also use Google Analytics to track how many people add items to their cart after clicking on a link in your email. This information can help you determine how successful your abandoned cart email campaign is in getting people to add items to their cart.