Email Marketing Glossary
A detailed collection of common terms and phrases used in email marketing.
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A/B Testing
What is A/B testing?
A/B testing is a method of comparing two versions of a web page or email to...
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Abandoned Cart Email
What is an abandoned cart email?
An abandoned cart email is a message sent to online shoppers wh...
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Anti-spam Laws
What is the definition of anti-spam laws?
Anti-spam laws are a collection of regulations that ha...
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Authentication
What is authentication and why is it important?
Authentication is the process of verifying the t...
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Automation
What is the definition of 'automation'?
The definition of "automation" can vary depending on the...
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Blacklist
What is a blacklist in email marketing?
In email marketing, a blacklist refers to a list of emai...
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Bounce
What is the bounce rate?
Bounce rate in email marketing refers to the percentage of email messag...
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Bounce Rate
What is the bounce rate for a particular email campaign?
The bounce rate is the percentage of em...
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Broadcast
What is the definition of 'broadcast'?
A 'broadcast' refers to a single email message sent to a ...
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Bulk Email
What is bulk email?
Bulk email is a type of email marketing that involves sending a large numbe...
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Campaign
What is a campaign?
A campaign is a marketing effort that is planned and executed as a series ov...
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CAN-SPAM
What is CAN-SPAM?
The CAN-SPAM Act is a law in the United States that sets the rules for commerc...
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Click
What is the definition of 'click'?
There is no one-size-fits-all answer to this question, as the...
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Click-through Rate
What is a click-through rate?
CTR, or “click-through rate,” is a metric that measures how of...
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Click-to-open Rate
What is the click-to-open rate?
The click-to-open rate (CTOR) is a metric that measures how many...
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Cold Email
What is a cold email?
A cold email is a message that you send to someone you don't know yet, wit...
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Complaint
What is a complaint in email marketing?
In email marketing, a complaint refers to an action take...
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Complaint Rate
What is the complaint rate for email marketing?
The complaint rate in email marketing refers to ...
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Confirmed Opt-in
What is the definition of "confirmed opt-in"?
Confirmed opt-in (COI), also known as double opt-i...
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Content
What is the definition of 'content'?
In a general context, "content" refers to the information a...
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Conversion Rate
What is a conversion rate and how is it calculated?
A conversion rate is the percentage of visit...
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CTA
What is a CTA?
A CTA, or its full form, call to action, is an instruction to the reader of an em...
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Dedicated IP
What is a Dedicated IP?
A dedicated IP is an IP address that has been allocated to a specific us...
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Deliverability
What is Deliverability?
Deliverability is the ability of an email marketing campaign to reach it...
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Delivery Rate
What is the delivery rate for a particular email campaign?
The delivery rate for a particular em...
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DKIM
What is DKIM?
DomainKeys Identified Mail (DKIM) is a digital email authentication system designe...
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DMARC
What is DMARC?
DMARC, or Domain-based Message Authentication, Reporting, and Conformance is a te...
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Domain Blacklist
What is a domain blacklist?
Domain blacklisting is the process of blocking a domain name or IP a...
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Double Opt-in
What is double opt-in?
Double opt-in is a process where a user signs up for a mailing list or su...
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Drip Campaign
What is a drip campaign?
A drip campaign is a series of automated emails that are sent to a reci...
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Dynamic Content
What is dynamic content?
Dynamic content is a type of content that is generated automatically by...
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Email Blast
What is an email blast?
An "email blast" is a term used in digital marketing to describe the proces...
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Email Campaign
What is an email campaign?
An email campaign is a coordinated set of individual email messages t...
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Email Client
What is an email client?
An email client is a software application used to access and manage ema...
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Email List
What is an email list?
An email list is a collection of email addresses that have been gathered ...
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Email Marketing
What is email marketing?
Email marketing is the process of sending targeted messages with tailor...
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Email Sender
What is an email sender?
An email sender is an application that sends out messages, usually over...
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Email Server
What is an email server?
An email server is a network of computer system used to send, receive, ...
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Email Service Provider (ESP)
What is an Email Service Provider (ESP)?
An email service provider (ESP) is a company that provi...
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Email Template
What is an email template?
An email template is a pre-designed email that you can use to quickly...
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Footer
What is a footer in email marketing?
A footer in email marketing is a block of text or graphics ...
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Frequency
What is the definition of frequency?
In email marketing, frequency refers to how often you send ...
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Hard Bounce
What is a hard bounce?
A hard bounce in email marketing refers to a situation where an email sen...
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Header
What is a header in email marketing?
In email marketing, a header refers to the part of an email...
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HTML Email
What is HTML email?
HTML email is an email that is formatted using Hypertext Markup Language, th...
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Image Blocking
What is image blocking?
Image blocking is a technique used in email marketing to prevent images ...
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Image-based Email
What is image-based email?
Image-based email is a type of email that is image-heavy and uses ima...
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Inactive Subscribers
What is an inactive subscriber?
An inactive subscriber in the context of email marketing or digi...
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Inbox
What is an email inbox?
An email inbox is a folder in an email client where emails are stored. T...
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Inbox Placement Rate
What is Inbox Placement Rate?
Inbox placement rate (IPR) is a metric used in email marketing to ...
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IP Warming
What is IP warming?
IP warming is the process of gradually increasing the number of messages sen...
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KPI
What is a KPI?
A KPI, or Key Performance Indicator, is a measurable value that indicates how eff...
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Landing Page
What is a landing page?
A landing page is a specific web page designed with a single focused obj...
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Leads
What is a lead?
A lead is a potential customer or client that has expressed interest in your pro...
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List
What is a list in email marketing?
A list in email marketing is a group of email addresses that ...
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List Churn
What is list churn?
List churn is a metric used to measure how many subscribers a company loses ...
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List Growth
What is the average list growth rate for email marketers?
There is no one answer to this questio...
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List Hygiene
What is list hygiene?
List hygiene is the process of keeping your email list clean and updated w...
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List Segmentation
What is list segmentation?
List segmentation is the process of dividing a list of email addresse...
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Multivariate Testing
What is multivariate testing?
Multivariate testing, in the context of email marketing, is a soph...
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Newsletter
What is a newsletter?
An email newsletter is a type of digital correspondence that is regularly ...
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Onboarding Emails
What is Onboarding Email?
Onboarding email is a kind of an automated email that is sent to new s...
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Open Rate
What is the open rate?
The open rate in email marketing is a metric that tells you the percentag...
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Opt-in
What is opt-in email marketing?
Opt-in email marketing is a type of marketing where businesses s...
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Opt-out
What is an opt-out?
An opt-out is a request from a subscriber to stop receiving email communicat...
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Permission-based Marketing
What is permission-based marketing?
Permission-based marketing is a type of email marketing that...
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Personalization
What is personalization in email marketing?
Personalization in email marketing is the process of...
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Plain Text Email
What is plain text email?
Plain text email is an email that is not formatted and does not includ...
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Preview Text
What is preview text?
Preview text is a short snippet of text that is displayed with the email n...
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Promotional Email
What is a promotional email?
A promotional email is a type of email marketing that is used to pr...
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Prospect
What is the definition of the term 'Prospect'?
The term "prospect" refers to a potential custome...
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Re-engagement Email
What is a re-engagement email?
A re-engagement email is a targeted message sent to subscribers w...
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Recipient
What is the definition of a Recipient?
A recipient is the person who has recieved an email from ...
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Responsive Email
What is responsive email design?
Responsive email design is a technique for crafting emails that...
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Segment
What is a segment in email marketing?
An email segment is a specific group of email recipients w...
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Segmentation
What is email segmentation?
Email segmentation is a technique used by email marketers to divide ...
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Sender Score
What is the sender score?
Sender Score is essentially a reputation score for an email sender's I...
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Single Opt-in
What is single opt-in?
Single opt-in is a straightforward and user-friendly method used in email...
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Soft Bounce
What is a soft bounce?
A soft bounce in email marketing refers to a temporary delivery issue whe...
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Spam
What is spam?
Spam, in the context of email marketing, refers to unsolicited, often irrelevant o...
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Spam Complaint
What is a spam complaint?
A spam complaint in email marketing occurs when a recipient marks an e...
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Spam Complaint Rate
What is the spam complaint rate?
The spam complaint rate is a metric used in email marketing to ...
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Spam Filter
What is a spam filter?
A spam filter is a tool used by email service providers to identify and b...
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Spam Rate
What is the spam rate?
The spam rate, in the context of email marketing, refers to the percentag...
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Spam Score
What is the Spam Score of this email?
The Spam Score is a metric used in email marketing to asse...
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SPF
What does SPF stand for?
SPF stands for Sender Policy Framework. It is a technical specification...
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Subscriber
What is a subscriber?
a subscriber is an individual who has voluntarily opted in to receive emai...
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Subscriber Journey
What is the subscriber journey?
The subscriber journey is the process that a subscriber goes thr...
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Subscription
What is a subscription in email marketing?
A subscription in email marketing is when a person si...
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Subscription Form
What is a subscription form?
A subscription form is a web form used to collect email addresses f...
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Tags
What is a tag in email marketing?
In email marketing, a "tag" refers to a label or keyword assig...
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Targeting
What is Targeting?
Targeting in email marketing specifically refers to the practice of segmenti...
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Template
What is a template in email marketing?
In email marketing, a template is a pre-designed layout f...
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Transactional Emails
What are transactional emails?
Transactional emails are a type of email communication that is tr...
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Trigger
What is a trigger in email marketing?
A trigger is an email marketing term that refers to an eve...
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Unique Clicks
What is the definition of 'unique clicks'?
In the context of email marketing, "unique clicks" re...
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Unsubscribe
What is the definition of unsubscribe?
Unsubscribe is the process of formally informing a sender...
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Unsubscribe Link
What is an unsubscribe link?
An unsubscribe link is a web link or email address that allows a pe...
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Unsubscribe Rate
What is the unsubscribe rate?
Unsubscribe Rate refers to the percentage of recipients who choos...
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Welcome Email
What is a Welcome Email?
A welcome email is the first email communication that a company, brand,...
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Whitelist
What is a whitelist?
Countless emails are sent and received daily. In such scenarios, spam filte...
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WYSIWYG Editor
What is a WYSIWYG editor?
"WYSIWYG" stands for "What You See Is What You Get." A WYSIWYG editor ...