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Value Per Email Address

This is part 2 of a 4 part series on The Value of an Email Address .

What is value per email address?

Value per email address (sometimes called “value per record”) refers to the monetary value of an email address on a company’s list of subscribers. Companies can have multiple “value per email address” metrics for different lists, segmentations, tags, or even campaigns.

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The Value of an Email Address series

Part 1: The Value of an Email Address

Part 2: Value Per Email Address

Part 3: Revenue Per Email Subscriber

Part 4: Purchases (Conversions) Per Record

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