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Revenue Per Email Subscriber

This is part 3 of a 4 part series on The Value of an Email Address .

What is Revenue Per Email Subscriber?

Revenue per email subscriber is an email marketing metric that determines the average monetary value of a subscriber on a company’s email list. This metric can be used to measure the lifetime monetary value of a subscriber, or it can be used to calculate the average revenue generated per subscriber from a single email campaign.

It is helpful metric for determining how well a company’s email campaigns are performing and how committed an existing list of subscribers is to a business.

The formula for determining the Revenue Per Email Subscriber is as follows for a given period of time:

Revenue Per Email Subscriber = Total Revenue Generated/Number of Subscribers

For example…

$10 Per Email Address = $100,000/10,000 Subscribers

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