What is the definition of “confirmed opt-in”?
Confirmed opt-in (COI), also known as double opt-in, is a method of confirming that the email address of a new subscriber was provided by the actual owner of the email address, and not by someone else. It is a way to ensure that only people who want to receive your email messages are added to your email list.
Here’s how it works: After someone subscribes to your email list, they will receive an email message from you asking them to confirm their subscription. They must click on a link in that message in order to confirm their subscription. Only after they have done so will they be added to your email list.
What is the difference between “confirmed opt-in” and “opt-in”?
There is a lot of debate surrounding the definitions of “confirmed opt-in” and “opt-in”, but at its core, the difference is this:
Confirmed opt-in means that an individual has specifically requested to receive emails from you, and they have been verified as being active and interested. This is the most reliable way to ensure that you are only sending messages to people who want to receive them, and it also helps to build trust with your subscribers.
Opt-in, on the other hand, simply means that someone has given you permission to send them emails. There is no verification process involved, so it’s possible that some of your subscribers may not be interested in what you have to say. This can lead to high unsubscribe rates and decreased engagement.
How can you confirm an opt-in?
There are a few ways to confirm an opt-in, but the most common is to send a confirmation email to the address the person provided. This email will typically contain a link that the person must click in order to confirm that they want to receive emails from you.
What are the benefits of confirmed opt-in?
There are a few key benefits to confirmed opt-in that make it an essential tool for email marketing.
1. Confirmed opt-in helps to ensure that the email addresses in your database are valid and up-to-date. This is because subscribers must click on a link in order to confirm their subscription, which weeds out any invalid or outdated email addresses.
2. Confirmed opt-in helps to reduce the number of spam complaints that you receive. When subscribers have to take an extra step to confirm their subscription, they are less likely to mark your emails as spam. This is because they are more likely to remember that they subscribed to your list and that they wanted to receive your emails.
3. It can can help you improve your deliverability rates. When ISPs see that you have a high percentage of subscribers who have confirmed their subscriptions, they are more likely to deliver your emails to the inbox rather than the spam folder.
What are the risks of not using confirmed opt-in?
There are a few risks associated with not using confirmed opt-in, the main one being that you may end up with a lot of invalid email addresses on your list. This can lead to a lot of bounces, which can negatively affect your sender reputation and make it more difficult to reach your audience.
If you’re not using confirmed opt-in, you may be more likely to get sued for spamming.
How can you tell if an email address is confirmed?
There are a few ways to tell if an email address is confirmed. The first way is to look at the email address itself. If it is preceded by the letters “confirm@”, then it is confirmed.
Check the recipient’s email client. If the recipient has enabled “display images” in their email client, then a small green check mark will appear next to the email address in the “to” field.
Take a look at the email header. If the email address is listed as a “confirmed sender”, then it is confirmed.