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What is Deliverability?

Deliverability is the ability of an email marketing campaign to reach its intended recipients. This means that the email messages sent are not blocked by spam filters and make it to the recipient’s inbox.

There are a number of factors that influence deliverability, including the quality of the email list, the content of the messages, and the system used for sending the emails.

Email service providers (ESPs) have their own spam filtering algorithms, and if your campaign doesn’t meet the set criteria, your messages will be blocked from reaching the recipient’s inbox.

That’s why it’s important to use an ESP that has a good reputation for delivering messages to the inbox and that has robust filtering algorithms.

Additionally, you can improve your deliverability by following best practices for email marketing, such as:

  • Using a double opt-in process when collecting email addresses
  • Including an unsubscribe link in all messages
  • Testing your emails before sending them to a large recipient list
  • Using clean email lists

What factors influence Deliverability?

There are a number of factors that influence email deliverability, but the three main ones are: engagement, authentication, and list quality.

Engagement is determined by how often your subscribers open and click your emails. If they aren’t engaging with your content, it’s likely that your emails will end up in the spam folder. Authentication is how you prove to email providers that you are who you say you are. If you don’t have proper authentication set up, your emails may not be delivered at all.

List quality is determined by how many of your subscribers have unsubscribed or marked your emails as spam. If you have a lot of unsubscribes or spam complaints, your emails may not be delivered.

There are other factors that can influence deliverability, such as the content of your email and the IP address from which it is sent. But, the three factors listed above are the most important ones to focus on.

What can you do to improve your Deliverability?

There are a few things that you can do to improve your email deliverability. First, make sure that your list is opt-in and that you have permission to send them emails. You should segment your list into different groups based on their interests, and send them targeted content that is relevant to them.

Make sure that your content is high quality and interesting, and that you are not spamming your subscribers. Use a reputable email service provider that will help you to improve your deliverability.

What are the consequences of poor Deliverability?

The consequences of poor deliverability can be significant for businesses. First, if your emails are not being delivered to customers’ inboxes, they are likely not opening them, which means you’re missing out on potential sales.

Additionally, if your email marketing messages are consistently being sent to the spam or junk folders, customers may start to view your company as untrustworthy or even spammy, which could damage your reputation and cause them to unsubscribe from your email list. If your email messages are not being delivered at all, customers may not even be aware of your company or the products and services you offer.

What is the difference between Deliverability and Deliverability Rate?

Deliverability is the ability of an email to be successfully delivered to an intended recipient’s inbox. This can be affected by a number of factors, such as the reputation of the sender’s domain, the content of the email, and the recipient’s email provider.

Deliverability rate is a measure of how often emails sent by a particular sender are successfully delivered to their intended recipients. This is usually calculated as a percentage and is determined by dividing the number of emails that were successfully delivered by the total number of emails sent.

What is the Deliverability Index?

The Deliverability Index is a metric that is used to measure the deliverability of email campaigns. The Deliverability Index is calculated by taking the number of emails that were delivered to the inbox of the recipient and dividing it by the total number of emails that were sent. The higher the Deliverability Index, the more likely it is that the email campaign will be delivered to the inbox of the recipient.

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