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Preview Text

Preview Text

What is preview text?

Preview text is a short snippet of text that is displayed with the email next to the subject line. It is typically used to give the recipient a glimpse of the email content. Preview text can be any length, but it is best to keep it around 50-75 characters long so that the whole preview can be viewed on the screen.

What is the best way to use preview text?

There is no one specific answer to this question. Preview text can be used in a number of ways, depending on your goals and the nature of your email campaign.

Some common uses for preview text include:

  • Summarizing the content of the email
  • Highlighting a special offer or promotion
  • Drawing attention to a new product or service
  • Encouraging readers to click through to a landing page or website
  • Providing contact information or other call to action

What are the benefits of preview text?

Preview text, also known as preheader text, is the short snippet of text that appears in the inbox next to the subject line of an email. It’s a great opportunity to tease the content of your email and create interest for the recipients to open it.

Research shows that preview text can increase open rates by up to 29%. Additionally, preheader text can be used to improve click-through rates (CTRs) and conversion rates.

Here are some tips for using preview text to boost your email marketing results:

  1. Keep it brief. Preheader text should be brief and to-the-point so that the reader can read the whole thing. You only have a few words to capture your recipients’ attention, so make them count.
  2. Tease the content of your email. Use preview text to tease the content of your email. Let recipients know what they can expect if they open it. For example, if you’re sending a newsletter, let people know what’s inside. If you’re promoting a new product, give a sneak peak of what it looks like or how it works.
  3. Use keywords wisely. When crafting your preview text, use keywords that will catch your recipients’ attention and make them want to open your email. For example, if you’re running a sale, use the word “sale” in your preview text. If you’re promoting a new product, use keywords like “new,” “latest,” and “innovative.”
  4. Match the tone of your email. Your preview text should match the tone of your email. If your email is light and fun, your preview text should be too to exude that same energy. If your email is more serious, keep your preview text serious as well.

What are the most effective ways to use preview text?

There is no one definitive answer to this question, as the most effective way to use preview text will vary depending on the specific goals and strategies of the email marketing campaign. However, some general tips on using preview text effectively include:

  • Using preview text to create a sense of urgency or excitement around the offer or content in the email.
  • Using preview text to highlight key points or benefits of the offer or content.
  • Including a CTA (call to action) in the preview text that encourages recipients to open the email.
  • Making sure that the preview text is well written and accurately reflects the content of the email.

How do I write effective preview text?

There is no one formula for writing effective preview text, as the best approach will vary depending on the type of email and the offer being made. However, there are a few key things to keep in mind when drafting preview text:

  1. Keep it short and sweet. Your preview text should be brief, as people are more likely to read it if it doesn’t take up too much space. Try to stick to around 50-70 words.
  2. Make it interesting. Your preview text should intrigue your subscribers and make them want to learn more about the offer. Think about what makes your offer unique and highlight those features in your preview text.
  3. Use strong call-to-actions. Your preview text is a great opportunity to include a strong call-to-action (CTA) that encourages people to click through to your email. Be sure to use action verbs that compel subscribers to take action.

What are some of the most effective preview text strategies?

There are a few different things to take into account when crafting your preview text for email marketing: the length of your preview, the tone of your email, and how you want to tease your reader.

Preview text, also known as preheader text, is the short line of text that appears in the email inbox after the subject line. It’s a crucial element in email marketing, as it can significantly influence the recipient’s decision to open an email. Here are some effective strategies for crafting compelling preview text:

  1. Complement the Subject Line: The preview text should work in tandem with your subject line, complementing or extending the message, rather than just repeating it. This helps to provide a fuller picture of what the email contains.
  2. Create Intrigue or Urgency: Use the preview text to create a sense of curiosity or urgency. Phrases that hint at something exciting inside the email or that emphasize time-sensitive offers can encourage recipients to open the email.
  3. Personalization: Just like in the email body and subject line, personalizing the preview text can increase engagement. Use the recipient’s name or reference their past interactions with your brand to make the message feel more tailored to them.
  4. Call to Action: Sometimes, it’s effective to include a direct call to action in the preview text. This can be especially useful for transactional emails or specific campaigns where the desired action is clear.
  5. Clarity and Conciseness: Keep the preview text short and to the point. Most email clients truncate the preview text after a certain number of characters, so it’s important to put the most important information first.
  6. Highlight Benefits or Offers: Use the preview text to highlight the main benefit or offer in the email. This can be a powerful motivator for recipients to open the email, especially if the benefit or offer is clearly aligned with their interests.
  7. Use Questions or Teasers: Asking a compelling question or providing a teaser can pique curiosity and prompt recipients to open the email for answers or more information.
  8. Optimize for Mobile: Since many people read emails on mobile devices, ensure your preview text is optimized for smaller screens. This often means being even more concise.

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