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Sender Score

Sender Score

What is sender score?

Sender Score is a metric created by Return Path that rates the trustworthiness of an email sender. The score is calculated using a variety of data points, including how many spam complaints a sender has, how many bounces they have, and how many people have unsubscribed from their emails. The higher the score, the more likely it is that an email will be delivered to the recipient’s inbox and will have better deliverability.

How is sender score calculated?

The score is based on data from Return Path’s email intelligence network, which includes more than 25 billion emails analyzed annually.

The score ranges from 0 to 100, and is calculated using a variety of factors such as complaint rates, spamtrap hits, and subscriber engagement. Scores below 50 are generally considered to be indicative of a poor sender reputation, while scores above 70 are considered to be good.

What factors influence sender score?

There are a number of reasons that can influence a sender score, including the quality and reputation of the email server, the number of spam complaints, and the number of bounces. Sender score is also influenced by how often an email is sent, the content of the email, and how well your email is formatted.

How can I improve my sender score?

Here are a few things that you can do to improve your sender score and, as a result, the deliverability of your email marketing campaigns. Some of these tips are:

  1. Use an email marketing service provider that has a good reputation and a high sender score. This will help to ensure that your campaigns reach their intended recipients’ inboxes, instead of going to spam.
  2. Make sure that your email content is relevant and interesting to your subscribers. If they perceive your emails as spammy or irrelevant, they are more likely to unsubscribe or report them as spam.
  3. Avoid using spammy tactics like buying email lists or sending too many emails in a short period of time. These practices can damage your sender score and lead to fewer people receiving your emails. Collect leads organically through forms.
  4. Monitor your open and click-through rates closely. If they are low, it could be an indication that your subscribers are not interested in your content. In this case, you may need to adjust your strategy or send frequency.
  5. Make sure that your website and email design are optimised for mobile devices. A large percentage of people now access their email accounts via mobile devices, so it’s important to ensure that your content looks good on all screen sizes, mobile or tablet.
  6. Use reputable opt-in methods when collecting subscribers’ contact information. This will help to ensure that you are only sending messages to people who have explicitly agreed to receive them.

Checkout the full checklist of steps to take for improving email deliverability here.

What is the impact of sender score on email deliverability?

The impact of sender score on email deliverability is significant. Sender score is a metric created by Return Path that measures the reputation of the sender’s email address. A sender’s score is based on a number of factors, including the number of spam complaints received by customers, bounces, and unsubscribes that the sender’s email address receives. The higher the sender score, the more likely it is that an email will be delivered to the recipient’s inbox.

A low sender score can have a negative impact on email deliverability. A high sender score can improve email deliverability. Return Path offers a Sender Score Certified program that provides senders with a seal of approval and higher inbox placement rates.

How can I track my sender score?

There are different ways to track your sender score. You can use a tool like Sender Score, which is a free tool offered by Return Path. This tool will allow you to see your sender score, as well as how it compares to other senders.

You can also track your sender score through tools like MxToolBox. This tool will allow you to see your reputation score, as well as how it compares to other senders so that you can make the necessary changes.

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