🎉    We’re live on Product Hunt right now.    🎉


What is a template in email marketing?

In email marketing, a template is a pre-designed layout for emails that allows marketers or businesses to easily plug in their specific content without having to design the email from scratch each time. It provides a consistent structure, ensuring that the brand’s emails maintain a uniform look and feel, while still allowing flexibility for individual messages.

The best part about these is that they can be saved for later use, or imported into a marketing automation tool.

What are the benefits of using templates in email marketing?

  1. Structure: Email templates often come with defined sections for headers, main content, footers, and sidebars. This ensures that every email sent has a consistent and organized layout.
  2. Branding Consistency: Templates can be designed to match a company’s brand colors, fonts, and logos. This ensures that recipients immediately recognize the sender and associate the email with the brand.
  3. Efficiency: Instead of starting from scratch with each email, marketers can use templates to quickly insert new content, saving time and ensuring that emails are sent out promptly.
  4. Responsiveness: Many email templates are designed to be responsive, meaning they automatically adjust to fit the screen size of the device on which they’re viewed, whether it’s a desktop, tablet, or smartphone. This ensures a good user experience regardless of how recipients access their emails.
  5. Customization: While templates provide a framework, they can often be customized to suit specific needs. Elements like colors, fonts, and images can be changed to fit various campaigns or themes.

What types of templates are available for email marketing?

There are a variety of email marketing templates available, depending on the software you are using. Generally, you can choose from premade templates or create your own using the easy drag and drop interface.

Some common types of email marketing templates include:

  • Announcement templates: Used to announce new products, features, or services to your customers.
  • Contest templates: To promote contests or giveaways.
  • Coupon templates: For promoting discounts or special offers.
  • Event invitation templates: Used to invite customers to attend events.
  • Lead capture templates: For collecting leads or contact information from potential customers.
  • Newsletter templates: To send out regular newsletters or updates regarding your product or service.
  • Product launch templates: Used to promote new products or services.

How can you create a template for email marketing?

There are different ways that you can create a template for email marketing. One way is to use a software program like MailChimp or Constant Contact, which allows you to create templates using drag-and-drop tools or pre-made templates.

Another way to create a template is to use HTML code to design your own template or to use a pre-made template from a website like Campaign Monitor. You can also use a text editor to create a simple template with plain text.

No matter which method you choose, there are a few things that you must include in your email marketing template to make it effective.

What should you include in your email marketing templates?

  1. Branding Elements:
    • Logo: Positioned prominently, usually at the top, to immediately identify the sender.
    • Brand Colors: Use consistent brand colors throughout the template to ensure recognizability and trust.
  2. Header:
    • A captivating headline or banner image that grabs attention.
    • Navigation links to main sections or popular pages of your website (optional and often seen in newsletter styles).
  3. Main Content Area:
    • Images: High-quality, relevant visuals that support your message.
    • Headlines and Subheadings: Clear and compelling titles that guide readers through the content.
    • Body Text: Concise and engaging content that delivers your message effectively.
  4. Call to Action (CTA):
    • A clear and compelling CTA button or link that directs readers to take a specific action, like “Shop Now,” “Learn More,” or “Register.”
  5. Personalization:
    • Use the recipient’s name or other personalized data to make the email feel tailored to the individual.
  6. Footer:
    • Contact Information: Include your physical business address (often a requirement under email marketing regulations) and other contact details.
    • Social Media Links: Icons and links to your brand’s social media profiles.
    • Unsubscribe Link: Allow recipients to easily opt-out of future emails (a legal requirement in many jurisdictions).
    • Privacy Policy: A link to your privacy policy to assure recipients their data is handled responsibly.

How can you use templates to create targeted email campaigns?

Using templates in targeted email campaigns streamlines the process, ensuring consistency while allowing for customization based on specific audience segments. First, by starting with a base template, you can easily tailor the content, images, and calls-to-action to resonate with different segments of your audience.

For instance, a clothing brand might use the same foundational template but swap out imagery and offers to cater to both a younger demographic and an older one, reflecting their distinct preferences.

Secondly, templates come in handy for automating targeted campaigns. Using integrated tools in email marketing platforms, you can set up automated triggers based on user behaviors.

For example, a user who abandons their shopping cart might receive a follow-up email (built from a template) nudging them to complete the purchase. Another user who frequently purchases pet products might receive a targeted promotion about a new line of pet toys. In both cases, the core template remains consistent, but the content is adjusted to align with the user’s behaviors and interests.

Stay one step ahead.

Sign up for our newsletter for tips, tricks and best practices.

    We won’t spam you or sell your information. You’ll receive a once per quarter newsletter packed with content

    Related Terms