What is a Welcome Email?
A welcome email is an automated email that is sent to a new subscriber immediately after they sign up for your email list. It’s a great opportunity to introduce yourself and your company, and to let your new subscriber know what to expect from you going forward.
Your welcome email should include:
- Your company’s logo for credibility
- A brief introduction to your company
- Links to your social media profiles
- Links to your website and blog
- A list of the types of content you’ll be sending your subscribers in the future
- A call-to-action, such as a freebie or a discount code to increase engagement
What are the benefits of sending a Welcome Email?
There are many benefits to sending a Welcome Email, but some of the most notable reasons include:
- It builds trust: When someone signs up for your email list, they are essentially giving you permission to contact them with marketing messages. By sending a Welcome Email, you are building trust with your subscribers right from the start. This sets the tone for future interactions and can help to increase the likelihood of subscribers engaging with your content.
- It increases engagement: According to recent studies, welcome emails have an average open rate of 50%, which is significantly higher than the average open rate for other types of email marketing messages. This indicates that subscribers are more likely to engage with content that is relevant to them right from the start.
- It helps you learn more about your subscribers: Welcome Emails give you an opportunity to learn more about your subscribers and their interests and use it to personalize future communication. This information can be used to create targeted content that is more likely to resonate with your audience. Additionally, it can help you to identify potential leads who may be interested in your products or services.
- It builds brand awareness: When subscribers open and engage with your Welcome Email, they are more likely to remember who you are and what you offer. This can help to increase brand awareness and encourage people to visit your website or social media pages for more information.
What are the best practices for Welcome Emails?
Welcome Emails are a great opportunity to engage with your new subscribers and introduce them to your brand. Here are some best practices for creating effective Welcome Emails:
- Personalize the message: Your subscribers will appreciate a personalized message that welcomes them to your list and thanks them for subscribing. Be sure to include the subscriber’s name in the message instead of generic greeting.
- Provide a link to your website: Your subscribers will want to visit your website, so be sure to include a link in your Welcome Email. This is also a good opportunity to introduce them to your brand and what you offer on your website.
- Include an opt-in offer: Including an opt-in offer is a great way to encourage your new subscribers to take action and become engaged with your brand. You could offer a free eBook, discount code, or other incentive for subscribing to boost reader loyalty.
- Send the email immediately: Your new subscribers will appreciate receiving the Welcome Email immediately after subscribing. This shows that you’re excited to have them on board and encourages them to engage with your content.
What are the most common mistakes made with Welcome Emails?
The most common mistakes made with Welcome Emails are not personalizing them enough, not including a CTA, and not following up with the subscriber.
Not personalizing the email can make the email seem generic and unimportant. The subscriber will be more likely to unsubscribe if they feel like the email was not specifically addressed to them.
A CTA is important because it encourages the subscriber to take action, whether that is clicking on a link, signing up for a free trial, or making a purchase. If there is no CTA in the email, the subscriber may not know what to do next and may not take any action at all.
Not following up with the subscriber is also an avoidable mistake. Following up is important because it helps keep the subscriber engaged and reminds them of why they signed up in the first place. It also gives you an opportunity to further engage with the subscriber and convert them into a customer.
Checkout Codecademy’s Welcome email for example here.
What should be included in a Welcome Email?
A welcome email should include a brief introduction to the company, an explanation of what the email is and what the recipient can expect, and a call to action. The email should also be personalized to the recipient.
How can Welcome Emails be optimized for mobile devices?
Welcome Emails can be optimized for mobile devices by ensuring that they are properly formatted and that all links are clickable. Images should be kept to a minimum to ensure that the email can be easily viewed on a smaller screen and aren’t considered spam by the email server. The text of the email should also be kept brief to ensure that it is easy to read on a mobile device.