🎉    We’re live on Product Hunt right now.    🎉
Opt-out

Opt-out

What is an opt-out?

An opt-out is a request from a subscriber to stop receiving email communications from a sender going forward. The opt-out can be either general, meaning the subscriber wants to stop all email communications from the sender irrespective of the email type, or specific, meaning the subscriber wants to stop only certain types of email communications sent by the sender.

The process of opting out can be as simple as clicking a link in an email or visiting a website, or it can be done through another method, which requires the subscriber to contact the sender by phone or mail. Regardless of how it’s done, the goal is always the same: to remove the subscriber’s name from the sender’s mailing list to stop all future communication.

There are a few things to keep in mind when it comes to opting out. First, not all senders offer an opt-out option. Second, even if a sender does offer an opt-out option, not all subscribers will know how to use it. And finally, some senders may not honor opt-out requests.

That said, opting out is still one of the best ways to protect your privacy and stop unwanted email communications. So if you’re not interested in receiving email from a particular sender, be sure to take advantage of their opt-out option.

What is the opt-out rate?

The opt-out rate is the percentage of people who unsubscribe from an email marketing campaign after receiving it. This rate can vary because of a number of factors, including the email content, the email frequency, and the overall campaign tone.

Generally, the opt-out rate will be lower for email campaigns that are relevant and interesting to recipients, while campaigns that are irrelevant or spammy will have a higher opt-out rate.

What is the opt-out rate for spam?

There is no definitive answer to this question as the opt-out rate for spam can vary greatly depending on the individual and their susceptibility to spam emails. However, according to a study by Return Path, the average opt-out rate for spam is around 23%. This means that out of every 100 spam emails that are sent, approximately 23 people will choose to unsubscribe from the email list.

What is an opt-out link?

An opt-out link is the one in an email marketing message that allows the recipient to unsubscribe from future messages. When the recipient clicks the link, they are taken to a web page where they can unsubscribe from all future messages from the sender.

What is an opt-out form?

An opt-out form is a document or webpage that allows a person to indicate that they no longer wish to receive communications from a sender. This type of form is often used in email marketing, where recipients can unsubscribe from receiving future emails.

What is an opt-out policy?

An opt-out policy is a policy that allows email recipients to unsubscribe from email marketing communications. It is typically implemented as a link in all email marketing communications that allows email recipients to unsubscribe from future email marketing communications.

Stay one step ahead.

Sign up for our newsletter for tips, tricks and best practices.

    We won’t spam you or sell your information. You’ll receive a once per quarter newsletter packed with content

    Related Terms